Trade Show Marketing

When appealing to business owners with a new and exciting product, there are a variety of techniques that will make that product stand out even in the businest of trade shows.

 

-Booth location

Corner or near corner are optimal due to the amount of cross traffic but also open space that allows better views into the booth from all directions

 

-Booth Design

It's important to study the booths near you even before the show starts. This is done by seeing what companies purchased booth spaces around you ahead of time and studying their past designs.

 

-Samples
Giving out samples is better than handing out literature.

 

-Echo effect

Advertising in the show publication, purchasing posters and banners that hand throughout the show, and sponsoring events make your company name echo.