2012: Best Buddies Dog Boutique and Bakery was located in St. Pete Beach, on the main street where millions of tourists would walk past on their way to the beach from their hotel or parking lot.

 

As a way to attract attention and create publicity, we designed this cut out where people could take pictures and post them on social media. The campaign was a viral sucess and our online store saw a significant increase in sales from people all over the world.

 

Hashtagging before it was invented.