Surprise Her Tonight

I created an advertising campaign for a high-end jewelry retail chain with the call to action: Surprise Her Tonight and Surprise Him Tonight.


The campaign centered on the idea of seizing the moment and making any moment special. We coordinated with an elegant restaurant next door to provide a decadent dessert with a diamond ring delicately placed on top.


The campaign indluded printed ads for direct mail marketing, in-store banners and wall graphics, the slogan placed in vinyl on showcases, and a series of window displays showing elegant pieces of jewelry acompanying romantic dinners.