Doggie Van Lounge
Problem: How to increase revenue using existing assets?
Best Buddies Dog Boutique and Bakery used a large pink van to deliver products within a 10 mile radius, as part of the Free Local Delivery program.
However, on weekends and holidays, the van went underutilized. In order to get the most out of this eye catching vehicle, I designed a lounge for the interior, using the same fabrics that we used on our dog beds for the cushions, the flooring was the same high durability laminate flooring we used inside the store (dog pee resistant), and the accents were all made from materials and products we sold in the store.
The van was taken to charity events throughout the area where we sponsored varous drives. The photo booth inside invived people to take pictures with their dogs and immediately posted them to our social media, advertising the charity event they attended.
The lounge helped people get out of the sun and sample some of the products offered at Best Buddies, while also giving a large donation to charities and non-profits.