Camera tables were designed for easier shopability and to differentiate between brands.
How do you sell a digital product in a physical retail space to a demographic who does not have access to credit cards?
In a noisy big box store, these computer tables are designed to increase intimacy and create privacy with the product and sales associate so the customer can focus on the item they want.
This complete remodel of the Computer and Cell phone departments at a major Southern California big box store chain required the implementation of a new system to make all 12 stores uniform. By unifying the design elements, all stores would not only appear the same, but it would also help keep fixtures uniform, signage on message, and stock in place.
The project required the cooperation of about 80 national brands that were featured. We worked closely with most of them to maintain their brand identity and make sure the remodel met both their needs and the store's requirements.
The concept behind this remodel was to help corporate manage the stores by installing a process by which one set of instructions could be communicated to all 12 stores to make changes that would previously take weeks. This system revolutionized the operations and marketing within the stores and made it easier for them to keep up with the fast pace and volume of sales and promotions that were rolled out each week.