When tasked with building the brand image of a B2B established company with little to no brand identity, I executed a plan to not only bring new business but also revitalize old and lost business contacts.
My plan of acction involved taking inventory of the company's greatest assets and capitalizing on its successes.
I mobilized professional photographers to capture crisp and compelling images of the company's best work. I then studied the company's history and path forward, and worked to understand their current clientelle. Most importantly, though, was understanding who their desired clientelle is and my job was to target them.
I put together this marketing tool for salespeople to use to attract new business.